The Human Enterprise: Part 2 What comes after Web 2.0?

Posted by Miko Matsumura | SOA Thoughts | Tuesday 19 May 2009 4:55 am


Lets face it, Web 2.0 has jumped the shark

As sad and crappy as Enterprise Software has become, Web 2.0 has become even more sad and crappy. (pains me to say so because I **looove** me some @Timoreilly.)

Exhibit A was the sad spectacle at Web 2.0 Expo of Boho hipsters with Emo Haircuts angsting to find suits with money. Emo hair is recessionary (emo hair cuts itself). Emo hair saves you $80 on a haircut so you can afford one more month of Amazon EC2.

Exhibit B in this case is the birth of “web 3.0”. You can call it the nattering of a completely marginal loony, but in fact web 3.0 (also a conference happening in NYC today and tomorrow) is the brainchild of Sir Tim Berners-Lee, yknow, the guy responsible for “Web 0.9b”?

What Web 2.0 got right: Humans are not Dumb Terminals

Human are not dumb terminals. Humans are specifically and uniquely evolved social mammals. Multitouch, haptic, 3D, speech, video, neural, serious gaming and other interfaces that are adapted to the unique properties of the human sensory, motor and nervous systems will prevail. Mobile interfaces, Social interfaces are a given; Humans are mobile and social.

Wii are . playing . with . some . of . the . answers . already. But we haven’t yet been able to put them to work. The challenge of The Human Enterprise is to harness these new interfaces not just between the Humans and the Machines—but also between the Humans and the Corporations.

1 Comment »

  1. Comment by johnwpatton — May 21, 2009 @ 9:19 am

    Miko,

    Isn’t it semantics that will propel the widespread adoption of SOA? While this conference may have suffered from some futurist trappings, my read is that Web 3.0 = web of services = SOA + semantics. What bothered me was that there wasn’t more of SOA+semantics represented.

    John

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